Paramount Unleashes TMNT Collab with Tottenham Hotspur FC

has announced its U.K. Consumer Products and Theatrical divisions are collaborating with

Tottenham Hotspur Football Club

to launch a new product range as well as an integrated marketing activity to support the release of “

Teenage Mutant Ninja Turtles

: Mutant Mayhem,” which opened in cinemas in the U.K. on July 31.

The collaboration will see a range of apparel launched in Tottenham Hotspur Football Club retail stores as well as online globally. The range will see the Turtles dressed in a Tottenham-inspired kit, playing football.

Alongside Tottenham, Paramount will be running a host of marketing activities, including a “Teenage Mutant Ninja Turtles: Mutant Mayhem”-inspired stadium tour where families will search for the Turtles in their sewer lairs as well as eat the

Turtles’ favorite meal – pizza

.

The Turtles will also be present at Tottenham’s home pre-season match against Shakhtar Donetsk Aug. 6. The new walk-around characters will be there to meet and engage with fans, as

There will also be activities and giveaways with the club’s Junior Membership program, among radio and exhibitor competitions.

“It is thrilling to launch this football collaboration for ‘Teenage Mutant Ninja Turtles: Mutant Mayhem,’ especially as it resonates so brilliantly with the core demographic for the new film,” says Venetia Davie, vice president, consumer products and experiences, Paramount. “We couldn’t be more excited to see all this activity come to life.”

“We’re always looking for new and creative ways to engage our younger fans, so we’re excited to be releasing bespoke merchandise and delivering a range of activities during the school summer holidays to celebrate the release of the new Teenage Mutant Ninja Turtles movie,” says Duncan Pass, merchandise and licensing director, Tottenham Hotspur.