Pizza Hut Teams with Teenage Mutant Ninja Turtles for “Mutant Mayhem’ PromosPizza Hut Teams with Teenage Mutant Ninja Turtles for “Mutant Mayhem’ Promos
Ahead of the “Teenage Mutant Ninja Turtles: Mutant Mayhem Movie” the pizza company will produce an AR game, limited-edition pizza box packaging and more.
June 22, 2023
Pizza Hut and the upcoming feature film "Teenage Mutant Ninja Turtles: Mutant Mayhem" have formed a worldwide partnership with Paramount Pictures, Nickelodeon Movies and Point Grey Productions. Ahead of the film’s release nationwide on August 2, Pizza Hut is testing "Underground Deliveries" for a limited-time exclusive to New York City.
Select pizza lovers in Manhattan experienced an underground delivery by texting the Turtle Emoji to a dedicated hotline number which then placed an order for Pizza Hut pizza. Once ordered, Pizza Hut promptly prepared and delivered the piping hot pizza within minutes directly to the marked "Pizza Drop Zone" within the subway station.
Watch: The Underground Delivery test in action:
Pizza Hut's full 360-degree campaign for the launch of the film also includes TV, digital, social, experiential and in-restaurant integration:
TMNT: Pizza Power Mobile AR Game: Starting June 21, you can deliver to the Turtles for a chance to win pizza and prizes in Pizza Hut's new mobile AR game, “Teenage Mutant Ninja Turtles: Pizza Power.” Using AR technology, the game brings the Turtles to life in the real world for the first time. As a delivery driver in the game, it's your job to find all four Turtles hiding under virtual manholes in your city, fight the mutants and ultimately deliver the pizza. Collect tips from the Turtles and you could win tickets to the movie or free pizza for a year. Play on at Tmnt.pizzahut.com/, no app download required*.
“Mutant Mayhem-“Themed Pizza Boxes: Pizza Hut is unveiling limited-edition movie-themed pizza boxes available for Big New Yorker orders as well as large and medium pizzas. The specialty packaging can be found at participating Pizza Hut restaurants nationwide starting the end of June while supplies last, and features artwork of various Ninja Turtle character illustrations. A QR code located on the pizza box will also lead fans to play the new “Pizza Power” AR game.The Turtles are also popping up in new TV ads for Pizza Hut. Hungry for some delicious pizza, Mikey orders a Big New Yorker delivery to the Turtle Lair, taking an unsuspecting Pizza Hut delivery driver by surprise. Featuring animation and voices from the film, the spot includes 30-, 15- and 6-second versions and will air starting June 26.
Co-Branded Pizza Hut x “TMNT” Spot: The Turtles are also popping up in new TV ads for Pizza Hut. Hungry for some delicious pizza, Mikey orders a Big New Yorker delivery to the Turtle Lair, taking an unsuspecting Pizza Hut delivery driver by surprise. Featuring animation and voices from the film, the spot includes 30-, 15- and 6-second versions and will air starting June 26.
In-Movie Integration: Get ready to see the pizza make a cameo in several scenes of the upcoming film on August 2.
"Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the '90s. Bringing the two together again for a new generation was a no brainer," said Lindsay Morgan, chief marketing officer, Pizza Hut. "With this new collaboration, we wanted to pay homage to the Turtles' origins and their love of pizza, while also infusing modern touchpoints and a fun, creative take on pizza deliveries – in real life and through augmented reality gaming."
"On August 2nd, TMNT fans will get to see their favorite heroes in a half shell in a new and exciting way, so it only made sense to take our partnership with Pizza Hut to new heights, or depths in this case, by surprising and delighting fans around the world through fresh and engaging executions,” says Michelle Hagen, executive vice president, worldwide marketing partnerships, Paramount Pictures.
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