Nick Upfront Unveils Reboots, AR, VR and More
Nickelodeon will revive the preschool property “Blue’s Clues” and expand its mobile offerings with new technology.
GLOBAL—Nickelodeon revealed its plans for the 2018-19 season at its annual upfront presentation, March 6.
The network will release more than 800 new episodes of new and returning series including:
- A reboot of the “Teenage Mutant Ninja Turtles”;
- A remake of the preschools series “Blue’s Clues,” which features a new signature look and host;
- A developmental deal for “Los Casagrandes,” a new companion series for the animated show “The Loud House”;
- “Pony,” a new animated comedy series developed by Nickelodeon International in the U.K.;
- “Keep It Spotless,” a new game show series;
- A new season of “Lip Sync Battle Shorties” starring Nick Cannon and JoJo Siwa; and
- “Musical Dares,” a short-form content series and the first project by Viacom Digital Studios for Nickelodeon’s YouTube channel.
“With ‘Blue’s Clues,’ Nickelodeon launched what became TV’s first generation of interactivity for preschoolers and set the bar for quality, curriculum-driven shows we have made since,” says Cyma Zarghami, president, Nickelodeon Group. “The new, modern version of ‘Blue’s Clues’ will capture all the original’s creativity and visual identity for a whole new audience ready for its fun adventures and expertly designed problem-solving curriculum.”
In addition, the network revealed plans for innovative partnerships for its mobile offerings.
The network has partnered with IMAX for “SlimeZone,” its first multi-player, social VR experience, set to premiere at IMAX VR Centers globally this month. In the gaming category, Nick will introduce augmented reality to its “Sky Whale” mobile game and launch the “Do Not Touch” AR app. The AR-enhanced “Sky Whale” app will be available this spring. “The Do Not Touch” AR app is available now in the App Store and on Google Play.
“With our share growing and content pipeline in overdrive, we are reinventing ourselves to best serve the new and next generation of audiences on new and next-generation platforms,” says Zarghami. “Kids are both our anchor and North Star, and that bond with the audience allows us to connect to them everywhere.”
The network is also expanding its location-based offerings with Nickelodeon SlimeFest, produced in partnership with Live Nation.