Nick Plans Theme Park in China

New branded attraction is expected to open in 2020.

Nickelodeon is teaming up with the Sanshui New Town Management Committee, the representative of Sanshui New Town, and Elite Global Group to develop the first-ever Nickelodeon-branded attraction in China.

The park will be part of new cultural zone, the Foshan Cultural and Ecological Coastal Project, and is expected to open by 2020.

Read more about how theme parks are becoming a key link to consumers in this months Editor's Note, "The Entertainment Factor."

“We are thrilled we will develop our first branded attraction in China, which will open up further opportunities for our recreation business in Asia," says Ron Johnson, executive vice president, Nickelodeon and Viacom Consumer Products, VIMN. "We look forward to working with Elite Global Group and Foshan to create a series of branded attractions that will appeal to kids and families across China, enabling them to connect with some of the most beloved Nickelodeon characters in the world including SpongeBob SquarePants, Dora the Explorer and the Teenage Mutant Ninja Turtles.”

The theme park in Foshan, China, will join several other Nickelodeon-branded attractions and parks around the world. In addition to Nickelodeon Universe in Minneapolis' Mall of America, SeaWorld on the Gold Coast (Australia), Wet n Wild Sydney (Australia), Nickelodeon Land at Pleasure Beach Blackpool (UK), Nickland at Movie Park Germany, Nickelodeon Land at Parque de Atracciones Madrid (Spain) and Nickelodeon Lost Lagoon to open at Sunway Lagoon in Kuala Lumpur (Malaysia), there are also Nickelodeon attractions at the Universal Studios in Orlando, Florida and Hollywood, California.