King Features Syndicate and Studio MDHR Announce Cuphead Partnerships

King Features Syndicate, home of popular entertainment characters, and Studio MDHR have announced a slate of new and expanded Cuphead partnerships around the globe as the award-winning gaming property continues to be a favorite among pop-culture lovers of all ages.  

Upcoming launches for Cuphead include: 

“Cuphead continues to be one of the most sought-after entertainment properties and we are thrilled to offer fans around the world such a wide variety of products,” says Carla Silva, general manager, vice president, global head of licensing, King Features. “From toys and collectibles to food products and apparel, there is something for every Cuphead fan to enjoy with more on the horizon.”  

The new and renewed partnerships follow a series of successful product launches over the last year that have had fans on the hunt for the latest and greatest Cuphead collectibles, including The Cuphead Show! plush from Mighty Mojo, metal art prints from Displate and apparel from Zara worldwide and Lefties in Spain. TOMY International’s Club Mocchi Mocchi also sold out its 100-piece run of a limited-edition Cuphead plush. Following the limited-edition series, a premium Cuphead plush was released on Amazon.  

On the publishing front, Random House Children’s Books continued its rollout of children’s books based on “The Cuphead Show!” with a Little Golden Book (“Sweet Temptation”), an 8x8 (“The Piano Lesson”) and a Step Into Reading title (“The Great Escape!”). In 2024, fans can also enjoy the upcoming “The Art of Cuphead DLC” and “The Art of The Cuphead Show!” books from Dark Horse detailing the making of the game extension pack and the animated series currently airing on Netflix.  

“Cuphead fans are more than just passionate consumers, they are insatiable brand experts who are always seeking something new to quench their thirst for more Cuphead content and merchandise,” says Christina Nix Lynch, senior director licensing, King Features. “The upcoming ‘Art of’ books are the perfect solution, giving fans worldwide an intimate and in-depth behind-the-scenes look into how the animated series and the DLC were made.” 

“We’re beyond thrilled to see the world of Cuphead continue to expand into new product categories with a range of fantastic partners,” says Maja Moldenhauer, director, Studio MDHR. “It’s so important to us that anyone interacting with the world of Cuphead out in stores feels like they’re really stepping into the Inkwell Isles, and we take great care in choosing who to collaborate with to make that happen. We couldn’t be prouder of what’s on the horizon in the months to come.”