King Features Syndicate and Studio MDHR Announce Cuphead Partnerships

Video game and animation property sees new and expanded deals worldwide.

License Global

November 10, 2023

3 Min Read
Cuphead plush toy.
Play by PlayCuphead plush toy.

King Features Syndicate, home of popular entertainment characters, and Studio MDHR have announced a slate of new and expanded Cuphead partnerships around the globe as the award-winning gaming property continues to be a favorite among pop-culture lovers of all ages.  

Upcoming launches for Cuphead include: 

  • Cidiverte, a games distributor, is launching Cuphead game controllers for PS4 and NINTENDO SWITCH, produced by its QUBICK division, in game and media stores starting December 2024 (Italy and Switzerland/Premium SLR) 

  • Play by Play will release a line of Cuphead and Mugman plush (Iberia/Caravanserai) 

  • Stor will distribute a range of licensed tableware and drinkware featuring Cuphead characters, ranging from plates, tumblers and cutlery to lunch bags and bakeware (Iberia/ Caravanserai) 

  • CYP will debut a line of products, including school supplies, toys, stationery and more available across gift, comic, toy and gaming retailers (Iberia/Caravanserai) 

  • Forbidden Planet, an entertainment retailer, will continue carrying an assortment of Cuphead and “The Cuphead Show!”  

  • Neo Player One’s line of soft vinyl character figures was made available Summer 2023 (Japan, Hong Kong, Taiwan, UK, U.S. & Canada/Copyrights Asia). 

  • Increws Co. for screen decorations, borders, motifs, screen icons, digital stickers, and other graphic elements LINE screens. (Japan/Copyrights Asia) 

  • iam8bit will continue producing new apparel, pins, and art prints featuring The Cuphead Show! through 2025. (Worldwide) 

  • Super Retro’s line of Cuphead apparel will start rolling out in 2024 (U.S. and Canada) 

  • YouTooz is following its initial lineup of Cuphead and “The Cuphead Show!” vinyl figures with a new co-branded collection between Cuphead and Fall Guys (U.S. and Canada) 

  • Foxtail Coffee Company/Jade City Foods will soon bring its “The Cuphead Show!”-branded coffee line to Amazon, having extended their deal through 2025 (U.S. and Canada/Segal Licensing) 

“Cuphead continues to be one of the most sought-after entertainment properties and we are thrilled to offer fans around the world such a wide variety of products,” says Carla Silva, general manager, vice president, global head of licensing, King Features. “From toys and collectibles to food products and apparel, there is something for every Cuphead fan to enjoy with more on the horizon.”  

The new and renewed partnerships follow a series of successful product launches over the last year that have had fans on the hunt for the latest and greatest Cuphead collectibles, including The Cuphead Show! plush from Mighty Mojo, metal art prints from Displate and apparel from Zara worldwide and Lefties in Spain. TOMY International’s Club Mocchi Mocchi also sold out its 100-piece run of a limited-edition Cuphead plush. Following the limited-edition series, a premium Cuphead plush was released on Amazon.  

On the publishing front, Random House Children’s Books continued its rollout of children’s books based on “The Cuphead Show!” with a Little Golden Book (“Sweet Temptation”), an 8x8 (“The Piano Lesson”) and a Step Into Reading title (“The Great Escape!”). In 2024, fans can also enjoy the upcoming “The Art of Cuphead DLC” and “The Art of The Cuphead Show!” books from Dark Horse detailing the making of the game extension pack and the animated series currently airing on Netflix.  

“Cuphead fans are more than just passionate consumers, they are insatiable brand experts who are always seeking something new to quench their thirst for more Cuphead content and merchandise,” says Christina Nix Lynch, senior director licensing, King Features. “The upcoming ‘Art of’ books are the perfect solution, giving fans worldwide an intimate and in-depth behind-the-scenes look into how the animated series and the DLC were made.” 

“We’re beyond thrilled to see the world of Cuphead continue to expand into new product categories with a range of fantastic partners,” says Maja Moldenhauer, director, Studio MDHR. “It’s so important to us that anyone interacting with the world of Cuphead out in stores feels like they’re really stepping into the Inkwell Isles, and we take great care in choosing who to collaborate with to make that happen. We couldn’t be prouder of what’s on the horizon in the months to come.” 

About the Author(s)

License Global

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