ITVS GE to Rep 'Oddbods' in U.K.

New series will debut on CITV this fall, with product to follow in 2016.

ITV Studios Global Entertainment has acquired the U.K. licensing rights for "OddBods," the animated kids’ comedy series from One Animation.

"OddBods" follows the everyday adventures of seven characters each with distinctive colors, characteristics and personalities.

The brand began its international rollout in October 2013 with a 46x5 TV series and has since secured a raft of top-class broadcast and mobile partners globally. In January, 224 1-minute mobile sketches launched on the official "OddBods" YouTube channel and have since notched up more than 23 million views.

The series will air in 5-minute shorts on CITV throughout the fall with longer-form episodes scheduled for spring 2016. 

In conjunction with this, ITVS GE is looking to build an "Oddbods" merchandise range that will target kids and tweens beginning in Q3 2016. The company is seeking licensing partners in key categories including plush, toys, apparel and accessories, homewares, gifting and stationery.

“We’re delighted to be working with the world-class talent at One Animation and welcoming the wonderful 'OddBods' to our portfolio,” says Trudi Hayward, senior vice president, head of global merchandise, ITVS GE. “The series promotes wholesome universal values including sincerity, honesty, friendship and humor while its multi-platform presence gives fans the increasingly important ability to engage with the show across a variety of media touch points.”