Hollywood Chamber of Commerce Partners with City Merchandise

New Hollywood-branded souvenirs and apparel will be available in early 2024. 
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License Global

July 20, 2023

Hollywood sign.
Hollywood sign. Getty Images

The Hollywood Chamber of Commerce, an advocate for the entertainment industry and the Hollywood Walk of Fame, has chosen City Merchandise, a manufacturer of high-quality souvenirs, as its exclusive manufacturing partner. 

City Merchandise will be the sole manufacturer of all official Hollywood souvenirs and apparel. The collaboration, brokered by Starwood Brands, a premier licensing agency, solidifies City Merchandise’s position as the go-to brand for authentic Hollywood memorabilia. 

As the exclusive manufacturer, City Merchandise will create a comprehensive range of Hollywood souvenirs and apparel that captures the essence of Tinseltown. With an extensive selection of products that cater to all tastes and ages, Hollywood enthusiasts and visitors can access a collection of memorabilia celebrating the world’s entertainment capital. 

The partnership between City Merchandise and The Hollywood Chamber of Commerce underscores both organizations’ shared vision of showcasing Hollywood’s magic and

heritage. By combining their expertise, they aim to provide fans and visitors with an array of crafted products that reflect the spirit of the entertainment industry. 

The Hollywood Chamber of Commerce cites licensing agency, Starwood Brands, for its assistance in finding a top-tier supplier and strategizing and executing the licensing partnership.  

The product line will include a diverse range of Hollywood souvenirs and apparel, including but not limited to shirts, pants, socks, headwear, stationery, kitchenware, mugs, decorations, keychains, patches and all relevant souvenirs.  

The Hollywood souvenirs and apparel will be available at select retail locations and online platforms starting in Q1 of 2024.  

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