New Hollywood-branded souvenirs and apparel will be available in early 2024.

License Global

July 20, 2023

1 Min Read
Hollywood sign.
Hollywood sign. Getty Images

The Hollywood Chamber of Commerce, an advocate for the entertainment industry and the Hollywood Walk of Fame, has chosen City Merchandise, a manufacturer of high-quality souvenirs, as its exclusive manufacturing partner. 

City Merchandise will be the sole manufacturer of all official Hollywood souvenirs and apparel. The collaboration, brokered by Starwood Brands, a premier licensing agency, solidifies City Merchandise’s position as the go-to brand for authentic Hollywood memorabilia. 

As the exclusive manufacturer, City Merchandise will create a comprehensive range of Hollywood souvenirs and apparel that captures the essence of Tinseltown. With an extensive selection of products that cater to all tastes and ages, Hollywood enthusiasts and visitors can access a collection of memorabilia celebrating the world’s entertainment capital. 

The partnership between City Merchandise and The Hollywood Chamber of Commerce underscores both organizations’ shared vision of showcasing Hollywood’s magic and heritage. By combining their expertise, they aim to provide fans and visitors with an array of crafted products that reflect the spirit of the entertainment industry. 

The Hollywood Chamber of Commerce cites licensing agency, Starwood Brands, for its assistance in finding a top-tier supplier and strategizing and executing the licensing partnership.  

Related:Starwood Brands Names New President

The product line will include a diverse range of Hollywood souvenirs and apparel, including but not limited to shirts, pants, socks, headwear, stationery, kitchenware, mugs, decorations, keychains, patches and all relevant souvenirs.  

The Hollywood souvenirs and apparel will be available at select retail locations and online platforms starting in Q1 of 2024.  

Read more about:

North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like