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November 28, 2023
Hasbro has announced a collaboration with content service provider, Icecat, on creating product content for product pages for licensed brands, such as “Peppa Pig,” “Transformers” and “My Little Pony.”
The two companies have worked together since 2021 to syndicate Hasbro’s product content in multiple countries via Icecat. All the product content of Hasbro’s brands is available for its channel partners for free on the Icecat platform.
Hasbro has now enhanced its licensed product offerings with Icecat Enhanced Product Stories. An Enhanced Product Story is a below-the-fold content page with a custom layout of multimedia and messaging assets that give an enhanced product experience to an online shopper. These dynamic product stories have a wide selection of multimedia assets, including videos, feature logos, explanations, 3D objects, hot spots and image galleries.
“I am excited about how Icecat is assisting us in strategically positioning Hasbro character branding online, thereby enhancing the online visibility of our licensees,” says Simone Hulst, licensing manager, EMEA Agents – Benelux and Israel, Hasbro Consumer Products EMEA. “The valuable insights that Icecat provides leave a positive impression on our online presence.”
“I have observed a growing inclination among brand owners to empower their licensees by enriching online product pages through Icecat Enhanced Product Stories,” says René Rozendal, director, toys and entertainment, Icecat. “As a result, our user network is steadily expanding. More importantly, we have the capability to establish a comprehensive database for brand owners, allowing them to monitor the online presence of their products effectively.”
Watch: Casey Collins, senior vice president, general manager, global consumer products, Hasbro, chats with License Global about some of the brand’s focal properties for the year ahead.
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