Hasbro Unveils New Licensed Consumer Products

“Peppa Pig” Wedding Party Special”: Celebrities Katy Perry and Orlando Bloom will join Peppa and the rest of the gang for the three-part special that is set to premiere in spring 2024.   

“Peppa Pig” x H&A (EMEA): The range includes a bubble bath set, lip balm, dental sent and bath confetti.   

“Peppa Pig” x JoJo Maman Bébé (EMEA): In 2024, the mother and baby brand is launching a “Peppa Pig”” children’s apparel collection of day, outerwear and swimwear.  

“Peppa Pig” x Peers Hardy Group (EMEA): “Peppa Pig”-inspired jewelry will launch at retailers like H.Samuels/ F.Hinds.   

“Transformers” x Irregular Choice (EMEA): Ahead of “Transformers”’ 40th anniversary in 2024, U.K.-based footwear brand Irregular Choice is launching a 27-piece selection of unisex shoes, bags and accessories.   

Dungeons & Dragons x Hatstore (EMEA): With D&D caps already available online in Europe and the U.K., further designs are slated to launch soon, ahead of D&D’s 50th anniversary next year. The deal was brokered by global licensing agency, Wildbrain CPLG.   

Dungeons & Dragons x KOI (EMEA): KOI, a British-designed vegan footwear, has been tapped to create a range of D&D footwear.  

Dungeon & Dragons x Mavi (EMEA): Fashion and lifestyle brand, Mavi, is collaborating with Dungeon & Dragons to deliver a new range of T-shirts for men, available now at Mavi stores and online in Turkey. The deal was brokered by Wildbrain CPLG.   

Hasbro x Shirtstore (EMEA): Shirtstore, an online retailer for apparel, teamed up with Hasbro to launch on-demand goods based on Dungeons & Dragons, “Transformers,” “My Little Pony” and G.I. Joe. Products including T-shirts, hoodies and sweatshirts are available now online in Europe and the U.K., with new designs slated to launch soon. The deal was brokered by Wildbrain CPLG.   

“Peppa Pig” x Bibado (EMEA): The Grow with Peppa is growing by working with Bibado to launch bibs and cutlery.   

Peppa x Lentil Snacks/Seabrooks (EMEA): Following the release of the “Peppa Pig” Cheesy Lentil Puffs launch at retailers like Lidl, Aldi, ASDA and Ocado, Seabrooks is launching tasty Peppa-themed Sour Cream Hoops with Aldi this fall.  

“Peppa Pig” x Luxury Nursery Company (EMEA): Furthering the Grow With Peppa line, The Luxury Nursery Company, will develop a collection of “Peppa Pig” soft play products.  

“Peppa Pig” x Modern Cloth Nappies (EMEA): Modern Cloth Nappies, creators of reusable cloth diapers are bringing “Peppa Pig” into their product offerings.  

“Peppa Pig” x Ravensburger (EMEA): Ravensburger just launched a fun and colorful action game starring Peppa and friends.   

“Peppa Pig”  x TOMY (EMEA): TOMY, the global designer, producer and marketer of a broad range of toys, is enhancing the Grow With Peppa collection with all-new products, including Toomies’ Peppa’s Activity House, Pull Along Peppa and Peppa’s Nesting Family – all available now.   

“Peppa Pig” x Trends (EMEA): Hasbro’s Peppa learning range continues to expand with long-time partner, Trends who create a diverse range of top-quality toys, gadgets and gifts. Launching at retailers like Argos and Amazon this Fall 2023 are the new Peppa & Friends Piano and Shop with Peppa interactive toys.   

“My Little Pony” x Fuzzikins (EMEA): “My Little Pony” is entering the world of Fuzzikins. Created by PlayMonster, the range allows kids and families to color and accessorize with Sunny, Izzy and Pipp.   

“Transformers” x Boti (Global): New at retail are the “Transformers” Battle Cubes by Boti, makers of collectible toys. The deal was brokered by Wildbrain CPLG.   

“Transformers” x Character Options (EMEA): Character Options, is helping fans have fun with “Transformers” through the newly launched Flying Heroes Optimus Prime.  

“Transformers” x Sambro (EMEA): Sambro is set to debut a brand-new range of “Transformers” plush, outdoor and novelty stationery toys for 2024 and beyond.   

“Transformers,” “Power Rangers” x Rubies (EMEA): Rubie’s has teamed up with Hasbro to create “Transformers” and “Power Rangers” costumes and dress up accessories for families in the EMEA region.