Hasbro Unveils New Licensed Consumer Products

“Peppa Pig,” “Transformers,” Dungeons & Dragons and “My Little Pony” are included in the new product launches.

License Global

October 6, 2023

3 Min Read
"Peppa Pig" products from H&A.
"Peppa Pig" products from H&A.Hasbro

Celebrating its 100th anniversary, Hasbro returned to Brand Licensing Europe (October 4-6, 2023) this year with a full slate of announcements alongside new and existing licensing partners.   


  • “Peppa Pig” Wedding Party Special”: Celebrities Katy Perry and Orlando Bloom will join Peppa and the rest of the gang for the three-part special that is set to premiere in spring 2024.   

Fashion and Beauty 

  • “Peppa Pig” x H&A (EMEA): The range includes a bubble bath set, lip balm, dental sent and bath confetti.   

  • “Peppa Pig” x JoJo Maman Bébé (EMEA): In 2024, the mother and baby brand is launching a “Peppa Pig”” children’s apparel collection of day, outerwear and swimwear.  

  • Peppa Pig” x Peers Hardy Group (EMEA): “Peppa Pig”-inspired jewelry will launch at retailers like H.Samuels/ F.Hinds.   

  • “Transformers” x Irregular Choice (EMEA): Ahead of “Transformers”’ 40th anniversary in 2024, U.K.-based footwear brand Irregular Choice is launching a 27-piece selection of unisex shoes, bags and accessories.   

  • Dungeons & Dragons x Hatstore (EMEA): With D&D caps already available online in Europe and the U.K., further designs are slated to launch soon, ahead of D&D’s 50th anniversary next year. The deal was brokered by global licensing agency, Wildbrain CPLG.   

  • Dungeons & Dragons x KOI (EMEA): KOI, a British-designed vegan footwear, has been tapped to create a range of D&D footwear.  

  • Dungeon & Dragons x Mavi (EMEA): Fashion and lifestyle brand, Mavi, is collaborating with Dungeon & Dragons to deliver a new range of T-shirts for men, available now at Mavi stores and online in Turkey. The deal was brokered by Wildbrain CPLG.   

  • Hasbro x Shirtstore (EMEA): Shirtstore, an online retailer for apparel, teamed up with Hasbro to launch on-demand goods based on Dungeons & Dragons, “Transformers,” “My Little Pony” and G.I. Joe. Products including T-shirts, hoodies and sweatshirts are available now online in Europe and the U.K., with new designs slated to launch soon. The deal was brokered by Wildbrain CPLG.   

Home and Travel 

  • “Peppa Pig” x Bibado (EMEA): The Grow with Peppa is growing by working with Bibado to launch bibs and cutlery.   

  • Peppa x Lentil Snacks/Seabrooks (EMEA): Following the release of the “Peppa Pig” Cheesy Lentil Puffs launch at retailers like Lidl, Aldi, ASDA and Ocado, Seabrooks is launching tasty Peppa-themed Sour Cream Hoops with Aldi this fall.  

  • “Peppa Pig” x Luxury Nursery Company (EMEA): Furthering the Grow With Peppa line, The Luxury Nursery Company, will develop a collection of “Peppa Pig” soft play products.  

  • “Peppa Pig” x Modern Cloth Nappies (EMEA): Modern Cloth Nappies, creators of reusable cloth diapers are bringing “Peppa Pig” into their product offerings.  


  • “Peppa Pig” x Ravensburger (EMEA): Ravensburger just launched a fun and colorful action game starring Peppa and friends.   

  • “Peppa Pig”  x TOMY (EMEA): TOMY, the global designer, producer and marketer of a broad range of toys, is enhancing the Grow With Peppa collection with all-new products, including Toomies’ Peppa’s Activity House, Pull Along Peppa and Peppa’s Nesting Family – all available now.   

  • “Peppa Pig” x Trends (EMEA): Hasbro’s Peppa learning range continues to expand with long-time partner, Trends who create a diverse range of top-quality toys, gadgets and gifts. Launching at retailers like Argos and Amazon this Fall 2023 are the new Peppa & Friends Piano and Shop with Peppa interactive toys.   

  • My Little Pony” x Fuzzikins (EMEA): “My Little Pony” is entering the world of Fuzzikins. Created by PlayMonster, the range allows kids and families to color and accessorize with Sunny, Izzy and Pipp.   

  • “Transformers” x Boti (Global): New at retail are the “Transformers” Battle Cubes by Boti, makers of collectible toys. The deal was brokered by Wildbrain CPLG.   

  • Transformers” x Character Options (EMEA): Character Options, is helping fans have fun with “Transformers” through the newly launched Flying Heroes Optimus Prime.  

  • “Transformers” x Sambro (EMEA): Sambro is set to debut a brand-new range of “Transformers” plush, outdoor and novelty stationery toys for 2024 and beyond.   

  • “Transformers,” “Power Rangers” x Rubies (EMEA): Rubie’s has teamed up with Hasbro to create “Transformers” and “Power Rangers” costumes and dress up accessories for families in the EMEA region.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like