Fred Rogers Productions and Licensing Street Ready First ‘Donkey Hodie’ CollectionFred Rogers Productions and Licensing Street Ready First ‘Donkey Hodie’ Collection
Apparel and costumes from Komar, Mad Engine and Rubies arriving this fall.
February 23, 2023
A new collection of products from “Donkey Hodie,” a preschool puppet series, will be introduced nationwide this year. Fred Rogers Productions, the children’s educational media organization behind multiple PBS KIDS series, and Licensing Street, licensing agent for the show, have partnered to secure deals with brands in a variety of categories. The debut “Donkey Hodie” collection, which will include apparel from Komar and Mad Engine, as well as costumes from Rubies, is set to launch this fall.
“Consumer demand for ‘Donkey Hodie’ products has been high since the series debut and we’re excited to welcome these best-in-class licensees to the ‘Donkey Hodie’ family,” says Matt Shiels, vice president, business and legal affairs, Fred Rogers Productions. “They are sure to help extend the whimsical and huggable world of ‘Donkey Hodie’ so children can create their own imaginative series-themed adventures.”
The first “Donkey Hodie” products heading to retail include Komar for sleepwear, Mad Engine for T-shirts and apparel and Rubies for costumes and role-play.
In addition, Jada Toys, master toy partner, will introduce a range of “Donkey Hodie” toys including feature plush. Toys and additional character plush are expected later this year.
“‘Donkey Hodie’ is a winner with kids and families,” says Jason Korfine, partner, Licensing Street. “Just like viewers who are drawn to the series, licensees have been eager to join in, too, and we’re delighted to be working with Komar, Mad Engine and Rubies to offer new series-inspired products for fans everywhere.”
Since its launch, three games have been released, and 12 books have debuted from master publisher, Simon & Schuster, all furthering the series’ learning goals for children beyond broadcast. “Donkey Hodie” is currently in production on its second season, which will premiere later this year.
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