Devolver Digital Appoints ‘Fall Guys’ Agents for Italy and LatAm

Devolver Digital has appointed two new licensing agents for “Fall Guys.” Tycoon Enterprises will be its representative across Latin America and Maurizio Distefano Licensing in Italy. Both agencies have tasked to create a “Fall Guys” consumer products program that caters for children aged six and above as well as older core gamers. 

“Fall Guys” already has an established licensing program with several foreign market partnerships, such as Moose Toys, Bandai, EXG, Character World, Bioworld, WOW Stuff and more. 

The appointments mean “Fall Guys” products will soon be available in an additional 27 countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guinea, Guadeloupe, Guatemala, Haiti, Honduras, Italy, Martinique, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Saint Barthelemy, Saint Martin, Uruguay and Venezuela. 

“We couldn’t be happier to represent Devolver Digital interests in our region,” says Elias Fasja, president, Tycoon Enterprises. “We are cognizant of growing interest from retailers in this large consumer segment and of the ever-increasing affinity for this game genre the world over. We are certain that ‘Fall Guys’’ fun, non violent, game experience will lead to amazing merchandise programs in our region, which Latin American fans will greatly appreciate.”  

Related:Mattel and Devolver Announce Presale for ‘Masters of the Universe’ x ‘Fall Guys’ Toys

"We are delighted to be able to offer our licensees a licensing opportunity with the globally popular video game ‘Fall Guys’,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “I am confident that the colorful and fun digital world of this game will inspire irresistible products that will sell-out in no time." 

“Gaming is the fastest growing category in the entertainment market and ‘Fall Guys’ in an incredibly exciting, multi-demographic, multi-generational property,” says Fée Heyer, head, global licensing,  Devolver Digital. “I’m really looking forward to working with Tycoon and Maurizio Distefano Licensing to develop the brand across LATAM and in Italy and provide Fall Guys fans with even more products they’ll love!” 

Tycoon Enterprises and Maurizio Distefano Licensing both featured in License Global’s Top Brand Licensing Agents Report for 2023.