A new deal will cover a consumer products program.

License Global

January 16, 2024

1 Min Read
The Astrid Lindgren Company
The Astrid Lindgren CompanyPippi Longstocking cover.

The Astrid Lindgren Company, the family-owned company founded in 1998 that holds and manages all global rights based on Astrid Lindgren’s works, is collaborating with Caravanserai Partners to strategically grow and expand its licensing program for Pippi Longstocking across Spain and Portugal.  

Having announced the appointment of Caravanserai Partners, the companies are planning to create profitable licensing programs for consumer products and brand promotion in the Iberian Peninsula territories.  

“We are very happy to start working with such an inspiring and well-known character for many generations like Pippi, especially for her strong values that we’ll try to replicate into licensed products,” says Guillem Rey, managing director, Caravanserai Partners. 

“Pippi Longstocking, or Pippi Calzaslargas as she is called in Spanish, is a well-known and popular children’s character in Spain and Portugal and we believe that there is a large potential for further growth and success for the Pippi brand in Iberia,” says Jenny Adamsson, licensing manager, The Astrid Lindgren Company. “Together with Caravanserai, we look forward to expanding the world of Pippi Longstocking.” 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like