‘Bluey’ Expands into Italy and Greece

The children’s series, “Bluey,” is coming to new territories. The show will make its free-to-air debut on Dec. 27 in Italy on Rai Yoyo, the public broadcast service’s preschool channel. BBC Studios will also launch a new Italian language YouTube Channel in January featuring clips and bonus content from the series. 

Master toy partner Moose Toys will lead the product launch this coming Easter with its toy range via its distributor Giochi Preziosi. Other products from partners, including global publishing partner, Penguin Random House, will follow. Maurizio Distefano Licensing was recently announced as BBC Studios’ licensing agent for Italy. 

In Greece, “Bluey” will air on public broadcaster ERT, with transmission dates to be confirmed shortly. BBC Studios is in the process of finalizing the appointment of Partner Plus to act as licensing agent for “Bluey” in Greece and Cyprus. Giochi Preziosi will also handle distribution of Moose Toys in Greece and Turkey. 

This marks further expansion in EMEA for the animated series that has recently launched on free-to-air TV in Ireland, Denmark, Sweden and France. “Bluey” is also available on YouTube in French, Spanish, Danish and English.