BBC Studios has signed new licensing agents for kids’ TV series “Bluey” across Europe.  

Agents appointed in the Nordics, Baltics, CEE and Italy will allow the development of licensing programs across all other categories in these new markets including apparel, home, back to school and stationery. Product roll out will begin in spring 2022. 

The latest agreements mark the launch of “Bluey’s” EMEA expansion following the earlier appointment of France TV distribution. Global licensing partners Penguin Random House and VTech have since both announced product rollouts in France. 

“Plus Licens, and Maurizio Distefano Licensing bring a valuable wealth of expertise and experience in the preschool sector in their respective markets which will be instrumental in launching “Bluey” and its success in these markets,” says Gaby Dior, licensing manager, EMEA, BBC Studios. “I am very much looking forward to working closely with the teams to deliver local programs which will reflect ‘Bluey’s’ brand values and bring them to life across multiple categories. ‘Bluey’ is in good hands and ready to delight an increasing fanbase of kids and parents across EMEA.” 

The deals build on several launches in Australia, the U.S. and U.K., distribution deals are in place for global master toy provider Moose Toys in each new territory through agents Liniex (Nordics), TM Toys (CEE) and Giochi Preziosi (Italy). 

“We are thrilled to be working together with BBC Studios to introduce and build a long term sustainable program on ‘Bluey,’” says Eva Karlsson, commercial director, Plus Licens. “‘Bluey’ is a fantastic brand tha