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August 29, 2022
VP Racing Fuels, a maker of performance fuels, lubricants, and additives, has announced that it has entered into a license agreement with Kustom Yard, a U.K.-based licensee, and distributor of automotive lifestyle products, for an apparel, accessories and gift and novelty program for the European market.
"The signing of Kustom Yard is the first major expansion of our licensing program beyond the U.S. borders," says Bob Merz, director of brand management and licensing at VP. "The sales of VP race fuel and other performance products in Europe and the U.K. are significant and growing rapidly in volume and market share. This licensing expansion effort will support and further advance our sales and market-leader position."
VP Racing fans can now access licensed apparel in the UK and across Europe with staple logo pieces and motorsports-themed tees and hoodies. The first drop of the collection is now available for purchase.
"Kustom Yard is delighted to be adding VP Racing Fuels to our growing portfolio of automotive-related licenses and looks forward to working closely with VP Racing and Pacific Swell Brands over the coming years to increase brand visibility and unlock potential growth opportunities on this side of the pond," says Leigh Wood, chief executive officer, Kustom Yard Distribution.
The licensing agreement was brokered by Pacific Swell Brands (Pacswell), VP Racing's exclusive licensing agency.
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