VP Racing Fuels Announces Licensing Agreement with The Fan-Brand

The licensing agreement will extend the current 40-item product line.

License Global

December 8, 2021

1 Min Read
VP Fuels Hanging Lamp, featuring the brand's logo.
VP Racing Fuels

VP Racing Fuels, a maker of performance fuels, lubricants and additives, announced the signing of a licensing agreement with The Fan-Brand for an extensive line of home décor products. The licensing agreement was brokered by Pacific Swell Brands, VP Racing Fuel’s exclusive licensing agency. 

"The Fan-Brand has created an incredible selection of VP Racing Fuels and Mad Scientist signs and lights," says Bob Merz, director, brand management and licensing, VP Racing. "Race fans can now bring the excitement of VP Racing into their game rooms, ‘man caves,’ ‘she sheds’ or garages. We look forward to working with The Fan-Brand and building our brands together."  

The Fan-Brand’s VP Racing line numbers 40 products, including pool table and game table lights, wall signs, clocks, mirrors and more.  

The complete collection is available for purchase at Thefan-brand.com/collections/vp-racing-fuels. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like