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August 16, 2019
Yoplait has partnered with Disney and Lucasfilm to debut a line of Star Wars-inspired Frubes.
According to the Retail Times, the tubed yogurt snacks will resemble different colored lightsabers and feature characters from the series on product boxes. The Frubes will debut later this month and be sold at various brick-and-mortar stores throughout the year in the lead up to the release of the next film in the Star Wars franchise, Star Wars: The Rise of Skywalker.
“Frubes are perfect for lunchboxes and after school snacks as we know that children love the tasty fruity flavors, and now they can have even more fun with our Star Wars-inspired tubes,” says Rosanne McDonnell, brand manager, Frubes. “We’re really excited about this collaboration and are confident it will encourage kids to play.”
The news of the new partnership comes on the heels of a variety of announcements for Star Wars. Along with the upcoming movie, the series is getting a variety of new series for the upcoming Disney+ streaming platform including an Obi Won Kenobi miniseries starring Ewan McGregor (Deadline).
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