Amazon has topped the BrandZ U.S. Top 100 Ranking Report, leaping over companies such as Google and Apple.
Amazon is up 20% in brand revenue and now is worth more than a third of a trillion dollars at $334.65 billion. The total value of the Top 100 brands is $3.81 trillion, a 5% rise in the last year and twice the growth rate of the U.S. GDP. Also in the top 10 are Microsoft, Visa, Facebook, McDonald’s, Mastercard, AT&T and Verizon. The fastest riser among the top 100 is Instagram, almost doubling its value at $28.88 billion and climbing 22 spots.
“With exemplary growth over the last three years and the variety of industries represented in the ranking, American brands are true global leaders,” says David Roth, chairman, BrandZ. “These brands are primed for continued growth, and even as economic headwinds mount, they are likely to weather the storm better than most.”
54 of the listed 100 Top U.S. categories have gained value by an average of 39%. 88 of last year’s top 100 are still listed in 2019.
The top 100 brands in the U.S. come from 22 different categories, marking success for many brand types in the United States. The U.S. leads most markets on innovation, with 36% of all U.S. brands ranking highly. The most innovative brand is Uber, followed by Amazon, Netflix, Disney and FedEx.
Many of the listed innovative brands boast streaming services, the most recent addition to the market being Disney’s Disney+. The service gained 10 million subscriptions in 24 hours.