Sponsored By

Jordan Brand Signs Deal with Howard University

The 20-year partnership between Jordan Brand and Howard University is built on a vision for Black futures.

License Global

August 12, 2022

1 Min Read
Jordan Brand and Howard University logos.
Jordan Brand and Howard University logos.Howard University

Howard University, a Historically Black Colleges and Universities (HBCU’s) is now working with the Jordan Brand through a 20 year partnership. 

“Howard University and Jordan Brand share a legacy of excellence and deep commitment to the Black Community,” says Craig Williams, president, Jordan Brands. “As a HBCU graduate, I understand the educational impact an institution like Howard University has. We are proud to partner with Howard University and see the growth in Black talent on the field and well beyond it.” 

The first Jumpman uniforms for the Howard University athlete program will be revealed on Aug. 27. 

“We have always been proud of our legacy at Howard University, but we are audacious enough to believe our future could be brighter than our past,” says Dr. Wayne A.I. Frederick, president, Howard University. “Partnering with Jordan Brand is another signal of our ambitions as a university to become an even brighter beacon for Black Excellence. We are thrilled to work on that vision of greatness together.”  

Beyond both the court and the field, Jordan Brand also aims to unlock new opportunities in recruitment. 

“HBCU‘s have been impacting culture since the beginning,” says Jordyn Allen, student association president, Howard University. “Now we see a new era on the horizon, and an opportunity with Jordan Brand to introduce Howard University to the world. I’m excited to see our university collaborate with a partner like Jordan Brand that already means so much to the Black Community. Together, we have the power to make a difference and inspire the next generation of students to do the same.” 

Related:Jordan Brand, Dior Kick-Off Collab

Read more about:

Jordan Brand

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like