Jordan Brand, Dior Kick-Off Collab

The Nike shoe brand takes on a designer collaborator for a new collection.

License Global

December 4, 2019

1 Min Read

As part of the fall 2020 Dior men's collection, Maison Dior and Dior men’s artistic director Kim Jones revealed the first silhouette of the forthcoming Jordan Brand x Dior collection: Air Jordan I High OG Dior.

“I love mixing together different worlds, different ideas – and Jordan Brand and Maison Dior are both emblematic of absolute excellence in their fields," says Jones. "To bring them together in this special collaboration is to propose something exciting and truly new."

The first silhouette of the collection is edge-painted and dressed in Dior gray, a color synonymous with the Maison since its founding in 1947. A remix of the Jumpman Wings logo is embossed on the upper and features the words “Air Dior." The Nike swoosh is executed in Dior oblique jacquard, a single motif simultaneously representing both brands. The same Dior motif is scaled down and laser-etched into the insoles at a 50-percent scale. The release coincides with the 35th anniversary of the Air Jordan and celebrates the first Dior men’s collection debut in the United States.

“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation," says Martin Lotti, vice president, design, Jordan Brand. "Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands' rich iconography and draw inspiration from our heritage.”

The limited-edition Air Jordan 1 High OG will be available in select stores in April 2020.

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License Global

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