TBG will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes.

License Global

November 18, 2022

1 Min Read
The Brandr Group logo.
The Brandr Group logo.The Brandr Group

Brigham Young University (BYU) Athletics and The Brandr Group (TBG) have established a group licensing program for BYU student-athletes. This partnership paves the way for these student-athletes to profit off their name, image and likeness (NIL) through a number of opportunities that will be co-branded with the school’s official trademarks and logos. 

“We’re constantly looking for ways to promote our student-athletes and set them up for success,” says Tom Holmoe, athletic director, BYU. “We’re excited to work with an industry leader like The Brandr Group that will create new NIL options for our student-athletes and additional BYU merchandise for our fans.” 

The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with BYU logos and marks. Student-athletes can voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights.  

“BYU has an outstanding reputation that will allow us to develop new opportunities for their student-athletes,” says Dan Barrett, executive vice president, regional and local partnerships, TBG. “Through this new agreement, BYU student-athletes can capitalize on their NIL through co-branded opportunities across BYU's merchandising and sponsorship portfolio. Cougar fans will also benefit with new ways to show support for their favorite players." 

Related:Octane5 Enters the NIL Licensing Game with The Brandr Group

Read more about:

The Brandr Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like