BYU Athletics and The Brandr Group Launch Group Licensing for Student-Athletes

TBG will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes.
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License Global

November 18, 2022

The Brandr Group logo.
The Brandr Group logo.The Brandr Group

Brigham Young University (BYU) Athletics and

The Brandr Group

(TBG) have established a group licensing program for BYU student-athletes. This partnership paves the way for these student-athletes to profit off their name, image and likeness (NIL) through a number of opportunities that will be co-branded with the school’s official trademarks and logos. 

“We’re constantly looking for ways to promote our student-athletes and set them up for success,” says Tom Holmoe, athletic director, BYU. “We’re excited to work with an industry leader like The Brandr Group that will create new NIL options for our student-athletes and additional BYU merchandise for our fans.” 

The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with BYU logos and marks. Student-athletes can voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit

individual NIL rights.  

“BYU has an outstanding reputation that will allow us to develop new opportunities for their student-athletes,” says Dan Barrett, executive vice president, regional and local partnerships, TBG. “Through this new agreement, BYU student-athletes can capitalize on their NIL through co-branded opportunities across BYU's merchandising and sponsorship portfolio. Cougar fans will also benefit with new ways to show support for their favorite players." 

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