Octane5 Enters the NIL Licensing Game with The Brandr GroupOctane5 Enters the NIL Licensing Game with The Brandr Group
Long-term partnership manages student-athlete licensing programs.
November 3, 2022
Octane5 is partnering with The Brandr Group (TBG), a brand management, marketing and licensing agency, that manages and develops licensing opportunities on behalf of student-athletes and alumni. TBG also manages the group rights program for the NFL and MLB players’ associations in the college space.
Octane5 will develop an authentication program to protect the integrity of licensed merchandise and ensure appropriate royalties reach TBG’s extensive roster of student-athletes and alumni. TBG licensed merchandise will include Octane5’s Verity micro-optic technology, powered by Crane Authentication.
In addition to the authentication program, TBG will leverage Octane5’s BrandComply licensing platform to manage all aspects of its NIL licensing business. Starting with a proprietary athlete signup process and continuing through contract management, product approvals and royalty reporting, all key program functions will be performed within the Octane5 ecosystem.
“Octane5 is proud to be at the forefront of the Name Image Likeness (NIL) licensing movement with The Brandr Group,” says Mike Dunn, president and co-founder, Octane5. “Thousands of student-athletes and alumni from over 65 major colleges and universities will be supported by Octane5 both on the field and on the retail shelves.”
“With the complexities and overall volume of athletes involved in TBG's group rights programs across so many collegiate sports, it was important to TBG to identify a platform tailor-made for this type of environment and we're thrilled that we've found that in Octane5,” says Kathleen Melvin, senior manager, licensing operations, TBG. “Octane5 has been a tremendous partner and problem-solver of our unique needs, and the design/creative suite that's been deployed for the creation of our soon-to-come ‘Licensed Player Product’ identity authentication program has been top notch. We are excited to be a long-term partner with Octane5 in supporting our student-athlete and alumni programs in all of their commercial endeavors.”
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