Peppa Heads to Malls in Brazil

Entertainment One has signed a new deal with the Brazilian mall company BRMalls for a host of Peppa Pig events across the country.

BRMalls is now working with eOne to develop the mall-based experiences.

“Peppa Pig and friends quickly caught the imaginations of preschoolers in Brazil and is now the leading preschool license in the country," says Celso Rafael, vice president, Exim Group Licensing, which represents Peppa Pig in Brazil. "Our strategy is to continue to build the brand year on year and establish it as an evergreen. Our partnership with BRMalls is a fundamental part of our expansion plan for Peppa, and we are confident that the Peppa Pig experience will offer young children a great opportunity to interact with the characters.”

The first cities to host the events will be São Paulo, Belo Horizonte, Rio de Janeiro, Campo Grande, Uberlândia, Londrina, Manaus, Vila Velha and Salvador in the coming months.

“We are certain that Peppa Pig attractions throughout BRMalls will be a huge hit with Peppa Pig fans and their families," says Maria Fernanda De Paoli, head of marketing, BRMalls. "Our agreement with eOne offers a real-life experience for Peppa fans who would usually only be able to engage with the character through the award-winning television series.”