Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
August 13, 2019
King Features has announced J-Pop artist Ayumi Hamasaki is set to launch Betty Boop-themed merchandise for her upcoming musical tour.
Hamasaki will tour with custom merchandise based on the Fleischer Studios-owned character.
The designers worked closely with Fleischer Studios and King Features to create the new design, which has similar features to a mixture of the original cartoon character’s features and Hamasaki’s signature look. Pieces in the collection include Betty Boop t-shirts, pants, a towel and a bag.
“King Features has a robust licensing program in Japan and has partnered with many artists, music bands and sports teams in the territory,” says Carla Silva, vice president, general manager and global head, licensing, King Features. “We are excited to continue this tradition by Betty Boop-ifying Ayu and bringing her playful style to her fans in Japan and around the world.”
The collaboration comes in the lead up to the 90th anniversary of Betty Boop next year. King Features has announced licensing deals with brands in Brazil as part of the anniversary.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024