Jennifer Pang has been named vice president and head of licensing for Greater China at ViacomCBS Consumer Products.

License Global

March 3, 2021

1 Min Read

As Claire O’Conner, vice president, consumer products, retail marketing, Asia Pacific, ViacomCBS, leaves the business, Mark Kingston, senior vice president, international licensing, ViacomCBS Consumer Products, will be gaining the expertise of Jennifer Pang to help grow the portfolio of brands across Greater China. 

“Asia is an important area of focus for us as we continue to engage with our audiences and extend our most loved IPs and brands beyond linear,” says Kingston. “With Jennifer’s insight and familiarity of the region as well as her expertise, we are looking forward to aggressively pursuing new partnerships and capitalising on opportunities in this key market.” 

Previously holding a role at Hasbro Consumer Products, serving as head of category licensing for North Asia, and Entertainment One before that, Pang is responsible for a raft of products and franchises under the ViacomCBS banner, from preschool icons to multigenerational brands in Asia including MTV, Paramount Network, Nickelodeon, Nick Jr. and Comedy Central. 

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