SEGA ATLUS Announces New ‘Persona’ Partnerships

New merch and experiences launching in honor of “Persona’s” 25th anniversary.
License Global

July 1, 2022

The U-Turn Audio Turntable x “Persona” 25.
The U-Turn Audio Turntable x “Persona” 25.SEGA


ATLUS has announced partnerships and in-person events to celebrate ‘Persona’s’ 25th anniversary.  

ATLUS will be celebrating 25 years of the JRPG series through a variety of limited-time events and activations. 

Requiem Café in Anaheim, Calif. hosted a special “Persona” 25 event for the month of June, featuring a “Persona” themed menu with drinks, snacks and a photo opportunity in the Velvet Room.  

Additionally, the ATLUS/SEGA booth at Anime Expo will have AX “Persona” 25 merchandise and a photo opportunity. “Persona” also took over Lounge 21 at Anime Expo on July 2 for a midnight masquerade with music, themed drinks and more.  

Honey and Butter in Irvine, Calif. will be offering “Persona”-themed macarons and exclusive merchandise throughout July. Honey and Butter also created piping guides for characters from “Persona 4” and “Persona 5” so players can make them at home. 

The U-Turn Audio Turntable x “Persona” 25, a “Persona”-themed turntable is available for pre-order now, featuring an

elliptical diamond stylus and precision gimbal. 

Exclusive merch is now available on Shop ATLUS, including the “Persona” 25 Anniversary t-shirt pack, featuring each of the school settings from across the “Persona” series. Additional Wave 2 merchandise will be coming soon. Other merch including hoodies and a special collector’s jacket from Insert Coin will be coming this summer.  Pre-orders for the “Persona” 25th Anniversary Deluxe Vinyl Box Set from iam8bit are still available as well. 


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