PEEPS-Flavored Whey Protein Isolate Launched

BodyTech and PEEPS collaborate to launch limited-edition fitness products.

License Global, Content Editor

March 29, 2023

1 Min Read
The Peeps-flavored Whey Protein Isolate.
The Peeps-flavored Whey Protein Isolate.PEEPS

PEEPS and BodyTech have partnered to launch a limited-edition Peeps-flavored Whey Protein Isolate. It’s available in two flavors: Marshmallow and Chocolate Marshmallow.

The launch will coincide with Easter, a time for which the PEEPS brand is synonymous, and the products will be available from March through June, exclusively at The Vitamin Shoppe. 

Earlier this month, License Global unwrapped the PEEPS brand to explore the continued growth behind America’s colorful Chicks and Bunnies. 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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