Miffy to Host Tour de France Charity Ride

U.K. licensing executives Anthony Temple (Rainbow Designs), Alicia Davenport (DRi) and Stephen Gould (CPLG) have organized a Miffy & Friends Charity Cycling Challenge that will start in London on June 30 and arriving in Utrecht, Holland, July 3 on the eve of Le Grand Depart of the 2015 Tour de France. 

40 cyclists are needed for the event which will cover 310 miles over the 4-day run. All money raised will benefit The Light Fund in the U.K. and Wilhelmina Kinderziekenhuis Children’s Hospital in Holland.