October 30, 2023
Kith has partnered with parenting solutions brand, Bugaboo, to create limited-edition strollers and a changing bag, made for the modern parent. The two-year design and development process intersects function and style and marks Kith’s first collaboration in this expanded category.
“My wife and I did a lot of research before buying and we really fell in love with Bugaboo’s quality and simplicity in terms of functionality,” says Ronnie Fieg, chief executive officer, founder, Kith. “Their products don’t sacrifice form for function and are as premium as they are easy to use. This is an incredibly difficult balance to execute and they do it very well.”
As a working parent, the co-designed collection by Fieg with the Kith and Bugaboo teams is a stylized yet functional limited-edition capsule collection featuring the Bugaboo’s Fox 5 and Butterfly models. Each model is executed in Kith-exclusive neutral colorways and features a signature Kith Monogram design alongside Kith & Kin embroidery.
“Collaborating with Ronnie and the Kith team was an incredible experience, bringing together for the first time, stroller innovation and luxury lifestyle,” says Jeanelle Teves, general manager, North America, Bugaboo “Many of the design and creative team are parents, which made this project extra special and personal. I’m excited for this collection to continue Bugaboo’s rich history of delivering seminal solutions and unexpected, modern design for new parents everywhere.”
Kith for Bugaboo is now available at Kith shops and on Kith.com, CA.Kith.com, EU.Kith.com and the Kith app.
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