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Jolly Rancher Teams Up with Artists for New Packaging

Murals in New York City, Los Angeles, Miami and Bentonville bring to life the creative and colorful personalities of the brand.

License Global

May 2, 2023

2 Min Read
Danielle Mastrion's mural in NYC.
Danielle Mastrion's mural in NYC. Hershey's

This spring, the fruit flavors of Jolly Rancher Gummies are getting paired with their most-vibrant look yet with new, limited-edition packaging featuring designs from street artists, including Danielle Mastrion from New York, Joe Starkweather from Miami and Evan Farrell (KidWiseman) from Los Angeles.  

Building on the brand's appreciation for street art, Jolly Rancher Gummies will also unveil murals in each of the artists’ cities to bring the packaging to life. An additional mural by Kid Wiseman will appear in Bentonville, Ark., on June 2. Each large-scale piece of art combines the artists’ approach, the culture of their community and Jolly Rancher Gummies’ vivid colors and classic characters.  

“These larger-than-life murals are bold and out of this world – a perfect representation of the Jolly Rancher brand,” says Danielle Ford, brand manager, Jolly Rancher. “From packages to murals, seeing bold art inspired by Jolly Rancher Gummies is exciting. The murals and packaging are inspiring, colorful and full of energy. We hope fans can pick up a bag at their local store and go visit a mural near them.” 

About the artists: 

  • Danielle Mastrion (New York): Mastrion is a Brooklyn-born painter and muralist. Since 2012, her work has taken her all over the globe with some of her most recent work appearing in her home neighborhood of Coney Island at the New York Aquarium and at Luna Park. She painted the New York Jolly Rancher mural using the bold brand colors, pairing the Fruit Crew characters with her signature flower imagery. 

  • Joe Starkweather (Miami): Starkweather has more than 20 years of experience in mural painting ranging from traditional oil painting to aerosol can art. His mural design layers the iconic Fruit Crew on top of a bright split background of the beach and city skyline in a ‘90s color scheme. 

  • Evan Farrell (Los Angeles):   Farrell started his career at an ad agency and is now the face of his brand, KidWiseman, which aims to inspire young creatives through large-scale mural projects, art performance, apparel and more.  

Related:GNC Launches New Beyond Raw LIT in Jolly Rancher Cherry

The new limited-edition Jolly Rancher Gummies feature a mix of flavors including green apple, blue raspberry, cherry, grape and watermelon, available in three distinct designs in 7-oz. and 13-oz. pouches at retailers nationwide. 

Jolly Rancher partnered with Beautiful Earth, a creative agency dedicated to connecting brands and local artists to transform public outdoor spaces through murals, packaging and digital storytelling.  

 

About the Author(s)

License Global

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