New pre-workout drink flavor is available at GNC’s stores and website.

License Global

January 25, 2023

1 Min Read
Beyond Raw LIT pre-workout in cherry Jolly Rancher flavor.
Beyond Raw LIT pre-workout in cherry Jolly Rancher flavor.GNC

GNC’s Beyond Raw LIT pre-workout collection comes in a variety of flavors including Jolly Rancher Green Apple, Watermelon, Blue Raspberry and Grape. Now GNC is introducing Jolly Rancher Cherry.  

“The launch of our Jolly Rancher Cherry flavor is our newest collaboration with The Hershey Company," says Kevin Maloberti, vice president, merchandising, GNC. “Time and again, we've seen science-backed formulas with mouth-watering flavors yield both results and connection with our consumers. Our commitment to industry-leading flavor innovation, especially when it comes to our anchor brands like Beyond Raw, is a priority and we're confident Beyond Raw LIT pre-workout in Jolly Rancher Cherry will offer intense energy, endurance, and focus necessary for big training routines.” 

“We're excited to launch our fifth new flavor with GNC and Beyond Raw,” says Ernie Savo, senior director, global licensing, The Hershey Company. “GNC shoppers and Jolly Rancher enthusiasts share a key product expectation: absurdly bold flavor that triggers the nostalgia of their youth. Jolly Rancher Cherry delivers at GNC and is a great addition to the portfolio.” 

Beyond Raw LIT Jolly Rancher Cherry is available at GNC locations nationwide and at 

Read more about:

GNCThe Hershey Company

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like