GNC Launches New Beyond Raw LIT in Jolly Rancher Cherry

GNC’s Beyond Raw LIT pre-workout collection comes in a variety of flavors including Jolly Rancher Green Apple, Watermelon, Blue Raspberry and Grape. Now GNC is introducing Jolly Rancher Cherry.  

“The launch of our Jolly Rancher Cherry flavor is our newest collaboration with The Hershey Company," says Kevin Maloberti, vice president, merchandising, GNC. “Time and again, we've seen science-backed formulas with mouth-watering flavors yield both results and connection with our consumers. Our commitment to industry-leading flavor innovation, especially when it comes to our anchor brands like Beyond Raw, is a priority and we're confident Beyond Raw LIT pre-workout in Jolly Rancher Cherry will offer intense energy, endurance, and focus necessary for big training routines.” 

“We're excited to launch our fifth new flavor with GNC and Beyond Raw,” says Ernie Savo, senior director, global licensing, The Hershey Company. “GNC shoppers and Jolly Rancher enthusiasts share a key product expectation: absurdly bold flavor that triggers the nostalgia of their youth. Jolly Rancher Cherry delivers at GNC and is a great addition to the portfolio.” 

Beyond Raw LIT Jolly Rancher Cherry is available at GNC locations nationwide and at GNC.com.