Igloo and Sanrio have announced a new collection of hard-sided and soft-sided coolers featuring an array of Hello Kitty and Friends characters. The special-edition Hello Kitty and Friends BFF Cooler Collection launches with a Little Playmate, Mini Convertible Backpack and Fanny Pack – available at Igloocoolers.com/sanrio and select styles at Sanrio.com – and will expand throughout 2023 with the release of additional styles. 

“Our latest collaboration with Sanrio celebrates friendship, making it one of our most special yet,” says Adrienne Berkes, vice president, marketing, Igloo. “Showcasing Hello Kitty together with all her best pals, this new collection includes wearable cooler bags, a Playmate and more – all adorably designed with custom trims and vibrant colors. Fans will be all smiles when they have their very own Hello Kitty and Friends BFF cooler to share with their own best friends.”  

Each of the three new styles in Igloo’s expanded Sanrio Cooler Collection star Hello Kitty and all her best friends: Pochacco, Cinnamoroll, Pompompurin, Chococat, Keroppi, Badtz-maru, My Melody, Tuxedosam, Kuromi and Little Twin Stars. 

“Spending time with your best friends just got more fun with our newest super-cute cooler collab,” says Jill Koch, senior vice president, marketing, brand management and creative, Sanrio. “Fans can bring Hello Kitty and Friends along for outings and special gatherings to create new, lasting memories with their closest friends that they will remember forever.”

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Earlier this year, License Global spoke to Jon Sinko, vice president, partnerships and licensing, Igloo, about the company’s growth in the licensing industry, its most successful collaborations and its upcoming projects.