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Discovery Channel Launches Consumer Products Ahead of Shark Week 2022

Licensing partners include apparel, accessories, toys, gaming and publishing.

License Global

July 19, 2022

3 Min Read
A Shark Week 2022 T-shirt from Crazy Shirts.
A Shark Week 2022 T-shirt from Crazy Shirts.Crazy Shirts

Discovery Channel, a member of the Warner Bros. Discovery family of brands, is launching Shark Week 2022 with merchandising partners. Airing Sunday, July 24 at 8 p.m. ET/PT through Sunday, July 31 on Discovery Channel and Discovery+ with a lineup of 25 original, shark-themed programming. 

 Shark Week, in its 34th year, is television’s longest-running and most-anticipated summer event with Dwayne “The Rock” Johnson as its first master of ceremonies.  

This year’s consumer products program features new and returning partners across apparel, accessories, toys, gaming and publishing.  

A new Shark Week capsule collection from Nautica includes a sustainably crafted men’s collection featuring T-shirts, swim shorts, polos and a woven shirt with shark-inspired patterns and bright graphics. The collection will be sold at Nautica and Macy’s, with 5% of the purchase price of capsule items sold on Nautica.com donated to Oceana, a charitable organization dedicated to protecting and restoring the world’s oceans. New crew sock styles from Stance will be available on Stance.com. Also new this year from The Op – Usaopoly is the MONOPOLY: Predators of the Deep Edition game. Oriental Trading has released a themed collection of party supplies, crafts and toys. Wren + Glory's “Respect the Locals” sweatshirt, handpainted in NYC, is available on the Discovery e-commerce store. Knockaround Sunglasses, available at Knockaround.com, returns for an eighth year, with special-release shark-themed sunglasses, along with kids’ sunglasses and apparel. Freestyle Watches showcases its collection of classic shark timepieces with digital movement available at Freestyleusa.com, Ron Jon's, Zumiez and other retailers for the fourth year. Returning apparel partners include RSVLTS, with new swimwear, koozies and drawstring bags to go alongside a variety of short-sleeve button-down shirts, all available on RSVLTS.com or through @rsvlts Instagram.  

Returning for a second year is Pura Vida, an artisan jewelry brand inspired by the “pure life” Costa Rican lifestyle, with fashion accessories that will benefit Oceana, available at PuravidaBracelets.com as well as major retailers and independently-owned surf shops. Hawaiian retailer, Crazy Shirts, established in 1964, is also back with an exclusive line of licensed apparel for adults and kids that features its original art, available at the brand’s retail stores, catalog and Crazyshirts.com. Additionally, Shark Week-themed towels from Sand Cloud are available only at SandCloud.com.  

Several partners are returning this year in the toy and games category, including playsets from Bright Kingdom available on Amazon.com, Walmart.com and at Costco Canada, as well as CVS Pharmacy stores in the U.S. In the publishing category, Dotdash Meredith is back on board for a shark-themed bookazine, “The Ultimate Book of Sharks,” designed and geared for Shark Week fans. 

YesFit, a virtual racing app, will host its annual Shark Week-themed virtual race, where participants can compete to win a selection of prizes as they take on their biggest challenge yet of 41 miles through the Fiji islands. Gaming company, Ubisoft, is also back with Shark Week-themed live events and new in-game contents in “Hungry Shark World” and “Hungry Shark Evolution.” Gaming Realms, innovative games that combine elements of slots, bingo and table gameplay in an easy-to-understand format, is debuting the “Gaming Realms Shark Week” online gambling game this month.  

The Discovery e-commerce store offers Shark Week merchandise including a wide range of apparel, accessories, homeware, outdoor and interactive products.  

“Shark Week has truly become a global phenomenon with shark fanatics tuning in every year to see the thrilling adventures of these awe-inspiring creatures,” says Carolann Dunn, vice president, consumer products and licensing, Warner Bros. Discovery. “We are thrilled to work with such popular and innovative brands to truly bring Shark Week to life and provide our dedicated fans with fun and exciting new products and experiences.” 

For more information on Shark Week, visit SharkWeek.com

Warner Bros. is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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