License Global: How would you define the Warner Bros. brand as you enter a new century?
Pam Lifford: The Warner Bros. brand has been and will continue to be synonymous with storytelling. From Oscar winners to zeitgeist TV moments, Warner Bros. is known for immersive worlds and unforgettable characters brought to life through stories that connect us, inspire us, introduce us to new ideas, take us to new places and shape the way we see the world.
Where are the significant strengths in the brand regarding intellectual properties and owned brands, e.g., “The Batman,” “Space Jam,” et al.?
Warner Bros. has one of the most envied content libraries, with fan-favorite franchises like DC, Wizarding World, “Looney Tunes,” “Game of Thrones” and more. These are just some of the worlds and characters we get
To read more of the Q&A with Lifford, go toLicenseglobal.com/magazine
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