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December 4, 2023
Loads of people who love a show, a character, a game or a movie want to represent that love with a licensed product. Some celebrate their fandom with a graphic T-shirt, signature sneakers or a collectible knick-knack. For kids, it might be a plush toy or playset. During the holidays, the opportunities to represent your favorite intellectual property while festively decorating your abode are easier, and more plentiful, than ever.
We see Christmas trees festooned with all manner of licensed ornaments. Boughs may feature a Harry Potter figure playing Quidditch, Spider-Man swinging from branch to branch, a cast of “Star Wars” droids, pro team ornaments representing all the major sports (Go Pack, Go!) and even favorite foods. Year after year, the treasured family heirlooms reemerge from storage to rekindle fond memories.
Hallmark is the long-standing gold standard for ornaments and it’s apt to have a favored licensed product to adorn your tree or mantle. Disney, Elf on the Shelf, Mattel, Marvel and Hasbro are just a few of the major brands represented. Last April, Hallmark announced it had extended its licensing agreement with Peanuts. The partnership between the two global brands spans 63 years, in which Hallmark and Peanuts have collaborated to market billions of products. Of course, that includes ornaments, but you can also find Peanuts holiday music boxes, loungewear, throw pillows and blankets to give your home “A Charlie Brown Christmas” theme.
For fans of Willy Wonka anxiously awaiting the debut of the new “Wonka” movie, Hallmark has a new Golden Ticket Wonka Chocolate Bar ornament.
Fans of the popular TV show, “Yellowstone,” can find ornaments to rep the Dutton Ranch at the Paramountshop.com and select Walmart stores. Hallmark adds eight new “Elf” ornaments to its collection, including a hand-blown glass one and Hallmark Keepsake Ornaments.
Other companies with licensed ornaments include Christopher Radko, which has a European Glass tree topper honoring “Elf’s” 20th anniversary. And Enesco is offering the new Jim Shore collection, featuring Buddy the Elf and some of his favorite friends in a range of standing figurines and hanging ornaments.
The Best Way to Spread Christmas Cheer … is with “Elf” Décor
For countless families, watching the “Elf” movie has become a favorite annual tradition. To celebrate the film’s 20th anniversary, Warner Bros. Discovery Global Consumer Products has introduced a variety of commemorative “Elf” anniversary products, many that will allow families to spread Buddy the Elf’s Christmas cheer all through the house.
Pottery Barn’s “Elf” collaboration features a collection of over 25 pieces, including décor, bedding, tabletop, seasonal accessories and holiday gifts. For your holiday party, grab a Picnic Time “Elf”-themed wooden cheese/charcuterie board in a snow globe shape with a split-level and interior cheese knife set.
Decorate for the party with Bonjour Fête’s “Elf” party supplies and home decorations. If you need candles to make your holidays bright, Homesick offers three varieties in scents inspired by scenes and locations from “Elf” and Goose Creek has six candles featuring festive Buddy the Elf graphics and movie-inspired scents. Franco’s has plenty of “Elf”-inspired throws, pillow buddies and more, available online and in stores.
Take it Outside
Even if the weather outside is frightful, you can add some warm holiday cheer with licensed outdoor décor. In November, Gemmy Industries, creator of seasonal lighting and décor, announced the launch of new holiday décor featuring Dr. Seuss’ “How the Grinch Stole Christmas.” The new collection includes animated décor and airblown inflatable scenes. These include a giant 10-foot plush Grinch wearing an icy blue snowflake sweater wrapped in mini-Christmas lights, as well as both a 4-foot and a 6-foot-tall, animated Grinch character.
But some of the biggest licensed outdoor décor can be found with animated inflatables. Much like ornaments, these days there’s something for just about every fan. In addition to several Grinch inflatables, Scooby-Doo, Grogu, Olaf from “Frozen,” Frosty the Snowman, Snoopy, Mickey and SpongeBob are just the tip of the inflatable iceberg that you can find at your local retailers. They may look a bit forlorn when they’re lying deflated in the daytime, but it can be quite a festive show when they pop up and come to life in the evening.
Read more about:GrinchThe GrinchPeanutsHallmarkElfWarner Bros.North AmericaLicense Global OriginalLicense Global Editor’s Choice
Content Editor, License Global
Jane Neal is a Content Editor for License Global. Working remotely in the great state of Wisconsin, Jane specializes in retail and pop-culture trends.
She has worked extensively in the communication field as a managing editor, advertising copywriter, technical writer and journalist. She detoured for several years into academia where she taught journalism, English and humanities at the college level.
A complete Marvel nerd, she enjoys food, films, fishing, friends and family … and alliteration.
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