, partnered for licensing and entertainment with
, a unit of Hearst and home to entertainment characters, is building upon its multi-territory presence with new licensing agents — DOCE in Chile and
in Benelux — who will work alongside King Features to bring Cuphead offerings to more fans across the globe.
New merchandise is also in development. Launches for “The Cuphead Show!” include a second curated collection of pins and tees from iam8bit, more Jade City Foods hot sauce flavors, and new apparel, home goods and giftware from Forbidden Planet in U.K./Eire.
Additionally, there will be two new book titles from Random House Children’s Books based on “The Cuphead Show!” episodes, “Sweet Temptation” (Little Golden Book) and “The Piano Lesson” and an apparel collection available via Amazon.
More Cuphead game-inspired merchandise is on the way as well, including a global children’s apparel program from Lefties, Grupo Erik’s collection of Cuphead accessories in
Domestically, fans will find Cuphead-inspired apparel from Philcos, Nendoroid collectible figures from Good Smile Company, costumes from Fun.com, Funko’s Delicious Last Course POP!, a new line of toys and collectibles from Toynk and the latest Youtooz collectible, "The Devil’s Pawn” limited-edition print, drops Aug. 20.
Earlier this year, Cuphead launched new partnerships such as a
for both kids and adults available now at stores worldwide. The ZARA x “The Cuphead Show!” collection features t-shirts, sweatshirts and shorts with designs celebrating the game’s animation style. “The Cuphead Show!” also launched Inkwell Isles store offering of six hot sauces and four coffee roasts from Jade City Foods.
Fans tuned in for an interactive and social gaming experience on Aug. 5, executed by the creative agency GLOW, where viewers around the world will have their Cuphead knowledge tested and be given exclusive access to never-before-seen content from drop two of “The Cuphead Show!”
Fans will soon be able to share “The Cuphead Show!” themed Instagram stickers and GIFs in their feeds by visiting the show’s official Giphy channel.
“The past year has been monumental for the Cuphead brand, with the debut of ‘The Cuphead Show!’ on Netflix, the ‘Cuphead: The Delicious Last Course’ game expansion, and many new exciting partnerships capturing the attention of people around the world,” says Carla Silva, vice president and general manager, global head of licensing, King Features. “It’s exciting to see the brand’s continuous growth with the help of our partners who create engaging and thrilling product experiences for fans that share the adventurous spirit of the ‘Cuphead’ characters. We are looking forward to the second drop of episodes.”
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