June 27, 2022
King Features Syndicate, a unit of Hearst, along with its local agent in Spain, Caravanserai, has announced that Cuphead is building upon its international presence with a new apparel collection at ZARA, the Inditex Group’s apparel retailer.
Cuphead, Mugman and other fan favorite characters will appear on new apparel for adults and kids. Available now at ZARA stores worldwide, the collection features T-shirts, sweatshirts and shorts with designs inspired by the game’s animation style.
“Padma and Caravanserai are excited to partner with Cuphead in securing this great collection in a top retailer like ZARA,” says a representative, Padma Textiles. “Padma is already working to develop a second collection as we expect this first one to be a success.”
“Cuphead continues to resonate with dedicated fans around the world and inspire pop-culture collaborations across all categories,” says Carla Silva, vice president and global head of licensing, King Features. “Working with ZARA is a true reflection of Cuphead’s popularity, and we are thrilled to partner with such a prominent brand to bring fresh and exciting fashion styles to fans worldwide.”
Cuphead also has new publishing programs in development for art books and graphic novels. Dark Horse and Norma Editorial are expanding the existing lineup of Cuphead books based on the original video game with “The Art of Cuphead” art book launching in Spain. The book will be available in markets across Europe and Asia. Additionally, Cuphead graphic novels will launch in Spain, France, Italy, Israel, Japan and additional markets across Europe and Asia.
In addition to a wide range of new product releases this year, on June 30 the studio will launch “Cuphead - The Delicious Last Course” which will add a new island to the game, as well as introduce a new playable character, Ms. Chalice.
The game was also recently transformed into an animated series on Netflix, “The Cuphead Show!” The show is returning with a fresh set of episodes this summer on Aug. 19.
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