King Features and Jade City Foods Announce New Popeye Food Line

Collection includes signature hot sauce flavors and coffee blends.
License Global

November 19, 2021

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King Features Syndicate, a unit of Hearst and home to a variety of entertainment characters, along with Florida-based food and beverage company Jade City Foods, has announced a brand-new collection of Popeye & Friends-inspired hot sauces and coffee.  

Popeye Signature Hot Sauces are available in four flavors and heat profiles. Foodies can check out the flavors, which include Popeye’s ‘Strong to the Finish Hot Sauce’ (jalapeño spinach), Eugene the Jeep's 'Jeep! Jeep! Magic Hot Sauce' (pineapple habanero), Wimpy's 'I’ll Gladly Pay You Tuesday for Some Burger Sauce Today’ (sweet & smokey sriracha) and Bluto’s ‘You Can’t Handle My Hot Sauce, Runt!' (Reaper, scorpion and ghost peppers).  

Additionally, the Jade City food line includes Popeye Signature Coffee, which will be available in three blends, including Olive Oyl's ‘I’m Too Kind-Hearted Blend' (a clean and fruity light roast), Bluto's 'No Good Sailor Blend' (a balanced medium roast) and Popeye's 'Blow Me Down Blend!' (a strong dark roast).

 

“The Jade City team knows good food and they really connect with the Popeye brand,” says Jarred Goro, vice president, North America licensing, King Features. “Their focus on delivering top quality products that taste good paired with their creative approach to the development process – from ingredient selection to packaging – makes them the perfect partner to release this unique line of hot sauce flavors and signature coffee blends. We are thrilled to kick off the launch and can’t wait to see how fans respond.”  

“Popeye has always been a love of mine from the early Fleischer cartoons to more recent IDW comics,” says Cliff Wiener, founder, Jade City. “It’s really fun to dig in and create foods inspired by the characters we know and love.”  

The signature coffee blends and hot sauces are available now at the new online store, Food.popeye.com. Following the initial launch, Jade City Foods is set to introduce three uniquely cozy hot cocoa blends, ‘Sea-Salty Sailor Salted Caramel,’ ‘Goo-Goo Gooey Chocolate’ and ‘“Oh, Dear!” Peppermint,’ along with a limited-edition ghost pepper hot sauce, ‘Bruiser Boys Club’ (ghost pepper blueberry hot sauce), on Black Friday. 

 

 

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