The Absolut Company, maker of Absolut Vodka, has tapped CPLG to represent its brand worldwide, excluding France.

Under the terms of the agreement, CPLG will leverage the company’s heritage to develop a global licensing program with a focus on fashion as well as additional interest in accessories and lifestyle products.

“Absolut has a long history of creative collaborations within art and fashion. We are very excited to explore how our brand can come to life in a new way within fashion and lifestyle. Together with CPLG, we’re now taking an exciting step beyond our iconic bottle to bring our brand purpose to life,” says Jonas Magnusson, director, innovation, Absolut.