August 7, 2023
(UP&E) has announced it is returning to
2023 with a new name to reflect the division’s recent integration within the Universal Destinations & Experiences business (formerly Parks & Resorts); UP&E now also includes theme parks merchandise and retail. Universal’s culture-driving film and TV slate continues to fuel UP&E’s core franchises as well as introduce new IP to audiences and future fans, which includes Universal Pictures, Focus Features, Illumination, DreamWorks Animation, NBCUniversal and Peacock.
Some of the IPs that will be on display at BLE Oct. 4-6 at ExCeL, London, include:
“
,” which
celebrated its 30th anniversary
this year, allowing for theme park celebrations, retail activations, digital content and nostalgia-filled products and video game releases that generations of fans have enjoyed.
, ahead of the release of “Despicable Me 4” in 2024.
“Gabby’s Dollhouse”
Free registration for Brand Licensing Europe 2023 is open now.
See Universal Brand Development on stand A171.
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