Universal Products and Experiences Returns to Brand Licensing Europe 2023 Under New Name

New name reflects the division’s integration within the Universal Destinations & Experiences business, which was formerly known as Parks & Resorts.
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License Global

August 7, 2023

Universal Products & Experiences logo
Universal Products & Experiences logoUniversal Products & Experiences

Universal Products and Experiences

(UP&E) has announced it is returning to

Brand Licensing Europe (BLE)

2023 with a new name to reflect the division’s recent integration within the Universal Destinations & Experiences business (formerly Parks & Resorts); UP&E now also includes theme parks merchandise and retail. Universal’s culture-driving film and TV slate continues to fuel UP&E’s core franchises as well as introduce new IP to audiences and future fans, which includes Universal Pictures, Focus Features, Illumination, DreamWorks Animation, NBCUniversal and Peacock.

Some of the IPs that will be on display at BLE Oct. 4-6 at ExCeL, London, include:

Free registration for Brand Licensing Europe 2023 is open now.

See Universal Brand Development on stand A171.

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