Attendees can get a head start on booking before the event.

License Global

July 26, 2023

2 Min Read
Scenes from BLE 2022.
Scenes from BLE 2022.Global Licensing Group

Brand Licensing Europe (BLE) has opened its online Meeting Platform as organizers confirm 190 exhibiting companies and thousands of retailers and manufacturers have registered to attend the event, which takes place Oct. 4-6 at ExCeL London.   

From today, anyone who is registered for BLE can use the online Meeting Platform to search for license-ready brands spanning every category across entertainment, sports, gaming, heritage and non-profit, food and beverage, celebrity, automotive, art and more, request meetings with the exhibitors who represent them and plan their show itinerary to maximize return-on-investment from their visit.  

Organizers are also strongly encouraging attendees to make the most of this week – the last in July – to get a head start on filling their meetings calendars before some European countries partly close for business in August, as calendars usually get very busy as soon as September hits.   

Thousands of retailers and licensees representing a broad spectrum of categories have already registered, including Amazon, ASOS, Primark, Unilever, Marks & Spencer, Morrisons, HMV, Clementoni, Difuzed, Panini France, DeAgostini, Selfridges, Lush, World Duty Free, Aldi, EMP Merchandising, Tendam, Dreamland, C&A, Benetton, Iceland, Lipsy, Jules, Nails.INC, Hachette, Butlins, Finsbury Food Group, Funko and Scribbler. 

Brands represented on the show floor include Barbie, Peppa Pig, Care Bears, Keith Haring, Sonic the Hedgehog, Pokémon, Banana Republic, Lizzo, Dragon Ball Z, FC Barcelona,  Barbapapa, Peanuts, Bluey, Shaun the Sheep, Kellogg’s, Smiley, Squishmallows, Monopoly, Moomin, Assassin’s Creed, V&A Photography, Pringles, Peter Rabbit, Le Petit Prince and thousands more. The Brand Directory will help attendees understand who owns the rights to each brand and who to meet with during the event.   

“The number one reason people attend BLE is to meet and do deals with brands, so the online Meetings Platform makes it much easier to pinpoint which exhibitor owns which brands and where to find them on the show floor,” says Ella Haynes, event director, Brand Licensing Europe. “Visitors don’t always realize who owns the rights to which brands, so this really makes searching the thousands of brands easy based on your customers and business needs. Visitors can also use the platform to check out company profiles, view the content agenda and networking events and request meetings with exhibitors to start planning their show itinerary. We always say that having all of this in one place is like having a pocket PA – it’s a brilliant tool for maximizing time at the show and making sure they don’t miss anything.”   


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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