Mattel, Penguin Ventures, CPLG, Difuzed, Cartoon Saloon, Perry Ellis International, Van Gogh Museum and more have signed on for the event.

License Global

May 11, 2022

3 Min Read
Promotional image for Brand Licensing Europe 2022
Promotional image for Brand Licensing Europe 2022License Global

Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organized in partnership with industry trade association Licensing International – has announced the initial list of companies confirmed to exhibit at the 2022 event, which runs from Sept. 20-22 at ExCeL London.  

Reflecting the event’s truly European nature, the list boasts a large number of companies already confirmed from Belgium, France, Denmark, Germany, Finland, Italy, Lithuania, Netherlands, Norway, Portugal, Slovenia, Spain, Sweden, Switzerland, including The Smurfs, Chefclub, Gallimard Jeunesse, GO-N, Le Petit Prince Licensing, Perfetti Van Melle Group, Planeta Junior, Sophie La Girafe, Spain Licensing Pavilion, Asterix, AC Milan, TF1 Licensing, Toei Animation Europe, Tour de France & Dakar, Alpha Group, Ferly, Mediatoon Licensing, Roadsign, Millimages, Sagoo, Xilam Animation, Rights & Brands and many more. See the full list here.  

First Timers 

Brand new to the show this year are Van Gogh Museum, License This! winners Sophie Jonas-Hill and Joel Mercer of Seed Folk, Le Petit Prince Licensing, Chefclub, Outfit7 and Nelly Jelly World. 

“We are tremendously excited to connect with our industry peers in real life again and look forward to showcasing opportunities to celebrate the Van Gogh Museum’s 50th anniversary together in 2023,” says Marijn Veraart, licensing manager, Van Gogh Museum. “You will find us at BLE, where we invite you to explore the inspiring world of Vincent van Gogh through his world-famous art and life story” 

 “‘The Little Prince’ is back at BLE,” says Thomas Riviere, brand manager, Le Petit Prince. “On the occasion of the 80th anniversary of ‘The Little Prince’ in 2023, we’re inviting BLE visitors to come and meet The Little Prince Licensing team on Stand C150 to discuss new licensing opportunities. An anniversary celebrated all over the world: exhibitions, shows, new products, new licenses, new 2D animated TV series!” 

Familiar Faces 

The event sees many familiar names return this year, showcasing some of the world’s biggest brands and capturing the breadth of the industry with a wide variety of names confirmed across all key sectors of licensing ranging from entertainment to sports, and gaming to heritage. Exhibitors include:  

New Fashion Theme  

The event returns to London this September with a new fashion theme, which will include a keynote, daily themed catwalk shows, product showcases and conference sessions.  

Visitor registration is open now at  

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Brand Licensing Europe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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