Sally Hansen and DreamWorks Animation partner for Trolls nail polish inspired by the new DreamWorks film, “Trolls Band Together.”

License Global

September 5, 2023

1 Min Read
Sally Hansen "Trolls" Insta-Dri Nail Color, Dreamworks
Sally Hansen "Trolls" Insta-Dri Nail ColorDreamworks

Sally Hansen has announced a new collection in partnership with DreamWorks Animation’s musical film, “Trolls Band Together.” The new Sally Hansen Insta-Dri x Trolls limited-edition collection will launch just ahead of the film’s Nov. 17 release. 

Inspired by DreamWorks’ Trolls characters, the Sally Hansen Insta-Dri x Trolls collection features eight new pearl and crème finish shades that reflect the energy of the Trolls universe. Colors range from “Popalicious” pinks inspired by Poppy to bold “Bandtastic” blues celebrating Branch’s boy-band days.  

“Sally Hansen is so excited to partner with ‘Trolls Band Together’ for such a fun collection in a kaleidoscope of colors,” says Celia Tombalakian, global vice president, Sally Hansen. “The Sally Hansen Insta-Dri x Trolls collection is designed to bring joy, creativity and self-expression to everyone who wears it, just like the Trolls. These vibrant colors are sure to add a little pop and shine to our customers’ next manicure.”  

The limited-edition special packaging displays the Trolls logo and icons inspired by the Mount Rageous Gemstones on the front of the classic Insta-Dri bottle. 

The Sally Hansen x Trolls collection is available in drugstore, food and e-commerce retailers nationwide.  

Related:Moose Toys, Universal Products & Experiences Unveil ‘Trolls’ Collectibles

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like