Sally Hansen and Mentos have teamed up for an all-new partnership through the Sally Hansen Insta-Dri line.
“Sally Hansen Insta-Dri x Mentos pairs two iconic brands in an irresistibly sweet collaboration,” says Celia Tombalakian, vice president, global marketing, Sally Hansen. “Together, we’ve brought the fun, freshness and fruitiness to the nail polish category - just in time for spring.”
Sally Hansen joins a select group of partners expanding the Mentos brand into new product categories. Mentos and Sally Hansen were brought together by Mentos’ Licensing Agency, Lisa Marks Associates (LMA).
“We are thrilled to announce this significant partnership with two brand leaders, which infuses the fun colors and personality of Mentos with Sally Hansen’s incredibly popular quick-dry nail polish,” says Lisa Marks, president, Lisa Marks Associates. “This special collection is sure to be loved by fans of both brands around the globe.”
The Sally Hansen Insta-Dri x Mentos limited-edition “sweet treats for spring” collection, a mix of brights and pastels in glitter, crème and pearl finishes, features eight shades with color-matched caps:
● The Freshmaker: A bright white flecked with blue glitter;
● Confection Perfection: A crème in punchy pink;
● You’re The Zest: A lemony crème;
● Orange You A Peach: A peachy slice of pastel crème;
● Fuchsia Fizz: A pearl pink that nods to Mentos metallic wrappers;
● Cutie Fruitie: A mix of fruity glitter;
● Peppermint Dandy: A blue crème; and
● Mint To Be: An apple green crème.
"We are truly wowed by the way Coty has captured the spirit of the Mentos brand in this original and playful Sally Hansen x Mentos collection with its stunning spring colors,” says Christine Cool, area licensing manager, Perfetti Van Melle.
The Sally Hansen Insta-Dri x Mentos collection will be available on March 1.