Pocket.watch and YouTube star Ryan of Ryan's World have teamed up with Colgate for a new oral care line for kids.
The new oral care regimen features a powered toothbrush, toothpaste and mouthwash with additional products launching later this year. Colgate's toothpaste and mouthwash will come in Ryan's Bubble Fruit flavor.
"We are so thrilled to be welcoming Ryan into the Colgate family this year,” says Bill Van de Graaf, vice president, marketing, North America, Colgate-Palmolive. “His ability to make such a strong connection with kids his age is inspiring. Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to kids’ oral care through products created by Ryan–a friend they trust!"
Ryan designed the new product line in conjunction with Colgate. A video of the YouTuber's experience developing the collection was shared via his Ryan ToysReview channel, showing how the products are made and how Ryan helped to design his own product line.
Pocket.watch brokered the deal, which follows another recent deal the agency struck between the YouTube series and Outright Games for the development of a console game based on the IP.