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NYX Launches Makeup Collection Inspired by ‘Avatar: The Way of Water’

The collection will be available at 24 retailers globally.

License Global

November 28, 2022

1 Min Read
The complete “Avatar: The Way of Water” NYX collection.
The complete “Avatar: The Way of Water” NYX collection.NYX

NYX Professional Makeup has launched a makeup collection inspired by the film, “Avatar: The Way of Water.” The collection was inspired by the characters in the film, along with the bioluminescent hues apparent throughout the land and sea in the world of Pandora.

The assortment features vegan and cruelty-free palettes, highlighters, lipsticks, glosses, paints and setting spray. The “Avatar: The Way of Water” collection features a color palette with 24 shades reflecting the lush forests and illuminating seas; the Pandoran Paradise palette with six highlighters and blushes; the Biolume highlighter sticks, inspired by the Na'vi clans; Paper lipsticks in two bold shades inspired by the regal leaders in the film; Luminescent lip glosses with three shades; the pigment-packed Na'vi Paint in the official Avatar blue, and the Metkayina mist setting spray infused with marine ingredients.

The palettes, lipsticks, facial mist and paint are all created with recycled materials, minimizing existing waste.

"As a beauty brand known for launching the boldest pro-level pigments, we're thrilled to collaborate with 20th Century Studios' ‘Avatar: The Way of Water’ to help bring the vibrant and colorful world of Pandora to life through this unique collection," says Yann Joffredo, global brand president, NYX Professional Makeup. "In conjunction with the ‘Avatar: The Way of Water Keep Our Oceans Amazing’ campaign and The Nature Conservancy's mission to conserve the lands and waters on which all life depends, we pride ourselves in offering mindful cruelty-free and vegan formulas as part of our pledge to take responsibility and offer conscientious products. We are excited to marry these critical initiatives and support another cause that aligns with our core values."

Related:Exclusive: The Walt Disney Company and Lightstorm Entertainment on 'Avatar 2' Collaborations and Consumer Products

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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