Lush, Paramount Announce ‘SpongeBob SquarePants’ Collab

Lush, Nickelodeon and Paramount Consumer Products have announced a new “SpongeBob SquarePants” collaboration tied to SpongeBob SquarePants: Operation Sea Change, a global ocean conservation and sustainability initiative. The partnership includes an exclusive SpongeBob-themed box of plastic-free products based on characters including Patrick Star and Gary the Snail. The Lush Kitchen subscription box will hit doorsteps in July, in time for Plastic Free July. Additional elements of the partnership will be announced in the coming weeks. 

Lush customers everywhere can now subscribe to the Lush Kitchen and receive a Lush Kitchen Subscription Box featuring 4-5 exclusive products. To receive this special Kitchen box, consumers can sign up through June 5. 

“We love soap,” says Melody Morton, creative director, Lush Concepts. “So, to create a plastic-free range of products on behalf of ‘SpongeBob SquarePants,’ an iconic character, series and brand, representing an undersea world that we are all trying to protect, was an obvious fit for a Lush. We’re proud that 66% of our entire product range is unpackaged and we are thrilled to partner with Paramount and Nickelodeon on SpongeBob SquarePants: Operation Sea Change.” 

“We are thrilled to partner with Lush, a company that has a long history in protecting the environment and shares our excitement for the SpongeBob SquarePants: Operation Sea Change initiative to protect the world’s oceans and its inhabitants,” says Veronica Hart, executive vice president, global franchise planning and consumer products marketing, Paramount. “Pairing the colorful and creative plastic-free products of Lush with the fun and positivity of SpongeBob is a perfect fit while creating awareness around the clean ocean efforts and its importance.” 

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