Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 2, 2021
Lancôme is teaming up with television series, “Emily in Paris,” to create a new beauty collection. With season 2 set to premier Dec. 22, the Netflix show, produced by MTV Entertainment Studios, stars Lancôme ambassador Lily Collins and follows the story of Emily Cooper: her life, quirky dress sense, joyful optimism and the effortless natural chic of French beauty. Each of the limited-edition makeup, skincare and fragrance items features the red and pink color codes of the show, as well as Emily’s heart-shaped and Eiffel Tower bag charm motifs.
“This is the first time Lancôme has teamed up with a highly popular and super aspirational Netflix show to create a beauty collection,” says Francoise Lehmann, global brand president, Lancôme. “With this new collection, Lancôme celebrates the Parisian joie de vivre and the charm of ‘Emily in Paris.’ It is the perfect way to re-create that distinctive French girl beauty and interpret it your way at home, bringing French glamour and sophistication to all women around the world.”
“This global collaboration brings together two beautiful and exciting brands – the elegance of Lancôme and the fun spirit and essence of ‘Emily in Paris,’” says Priya Mukhedkar, senior vice president, consumer products, ViacomCBS. “We are confident consumers all over the world will love celebrating ‘Emily in Paris’ with this stunning collection.”
The collection includes an eyeshadow palette, Monsieur Big Mascara, Advanced Génifique Serum, L’Absolu Rouge in 274 Cream Tea, L’Absolu Rouge Drama Matte in 505 Attrape Coeur classic crimson and L’Absolu Rouge Drama Matte in 82 Rouge Pigalle.
Customers can complete their look with Lancôme x “Emily in Paris” Idôle Eau De Parfum in a limited-edition bottle.
The collection will be available at Lancome-usa.com at the end of November.
Meet ViacomCBS at Brand Licensing Europe – Register now!
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024
PUMA Releases FENTY x PUMA Avanti PonyFeb 28, 2024
Saucony, Bodega Launch Limited-Edition Sneaker CollabFeb 28, 2024
Maurizio Distefano Licensing Celebrates 10 YearsFeb 28, 2024