Jo Malone, Zara Team for Exclusive Fragrance Line

Zara dips its toes into the fragrance business with the help of a well-known perfume guru.
License Global

November 18, 2019

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British fragrance giant Jo Malone has partnered with Zara for an exclusive collection.

The Zara Collection by Jo Loves, created by Jo Malone CBE, will contain eight initial scents. The collection launched in Europe on Nov. 15, and it will go to market in the U.S. and Asia early next year.

Financial details of the deal have not been revealed, but it is thought to be a long-term partnership with new developments and projects to be launched in the future.

Jo Malone’s brand is currently owned by Estee Lauder. It sold in 1999, and she stayed on as creative director until 2006. When the brand’s former owner was diagnosed with cancer, she recovered and left the brand to launch a new brand called “Jo Loves.” She spent more than a year developing the eight exclusive scents.

Creative control will continue to be held by Malone, while Zara will focus on distribution and production.

The unisex collections will retail for $28.16.

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