E.L.F. Partners with American Eagle

Beauty line draws inspiration from American Eagle’s denim.

License Global

March 27, 2023

1 Min Read
Model wearing e.l.f. x American Eagle.
Model wearing e.l.f. x American Eagle.e.l.f. cosmetics

American Eagle has announced a new collaboration with e.l.f. The limited-edition e.l.f. x American Eagle denim-inspired collection is the first fashion collab for e.l.f. and the first beauty collab for American Eagle. 

“When you think about these two super brands, e.l.f. x American Eagle, we both uniquely shape culture, creating endless opportunity for self-expression through personal style, color, clothes and more,” says Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “We knew that by bringing our super brands together, it was not only going to be magic but also a reflection of our combined vision for the best in denim, the best in beauty and the best in culture.” 

“Just like American Eagle, e.l.f. is a team of disruptors who embrace the importance of ‘retailing at the speed of Gen Z,’” says Craig Brommers, chief marketing officer, American Eagle. “Our brands speak directly to Gen Z – we meet them in their closet, while e.l.f. meets them at their vanity. We're excited to intermingle across touchpoints and industries to deliver the kind of fun collaboration that we know they'll love.” 

The collection: 

  • Denim Daze Eyeshadow Palette

  • Perfect pHIT Lip Balm

  • Get Cheeky Clay Mask

  • Beauty is in Your Jeans Vault – The complete e.l.f. x American Eagle collection in an exclusive denim carry-all beauty bag made with American Eagle denim.

Related:e.l.f. Cosmetics Launches Jewelry Collab

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American Eagle

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License Global

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