Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
March 27, 2023
American Eagle has announced a new collaboration with e.l.f. The limited-edition e.l.f. x American Eagle denim-inspired collection is the first fashion collab for e.l.f. and the first beauty collab for American Eagle.
“When you think about these two super brands, e.l.f. x American Eagle, we both uniquely shape culture, creating endless opportunity for self-expression through personal style, color, clothes and more,” says Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “We knew that by bringing our super brands together, it was not only going to be magic but also a reflection of our combined vision for the best in denim, the best in beauty and the best in culture.”
“Just like American Eagle, e.l.f. is a team of disruptors who embrace the importance of ‘retailing at the speed of Gen Z,’” says Craig Brommers, chief marketing officer, American Eagle. “Our brands speak directly to Gen Z – we meet them in their closet, while e.l.f. meets them at their vanity. We're excited to intermingle across touchpoints and industries to deliver the kind of fun collaboration that we know they'll love.”
Denim Daze Eyeshadow Palette
Perfect pHIT Lip Balm
Get Cheeky Clay Mask
Beauty is in Your Jeans Vault – The complete e.l.f. x American Eagle collection in an exclusive denim carry-all beauty bag made with American Eagle denim.
Read more about:American Eagle
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024