March 27, 2023
“When you think about these two super brands, e.l.f. x
, we both uniquely shape culture, creating endless opportunity for self-expression through personal style, color, clothes and more,” says Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “We knew that by bringing our super brands together, it was not only going to be magic but also a reflection of our combined vision for the best in denim, the best in beauty and the best in culture.”
“Just like American Eagle, e.l.f. is a team of disruptors who embrace the importance of ‘
retailing at the speed of Gen Z
,’” says Craig Brommers, chief marketing officer, American Eagle. “Our brands speak directly to Gen Z – we meet them in their closet, while e.l.f. meets them at their vanity. We're excited to intermingle
The collection:
Denim Daze Eyeshadow Palette
Perfect pHIT Lip Balm
Get Cheeky Clay Mask
Beauty is in Your Jeans Vault – The complete e.l.f. x American Eagle collection in an exclusive denim carry-all beauty bag made with American Eagle denim.
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